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In todays, individuals express themselves by the way of consumption. Symbolic consumption also emerges as
one of these ways. Consumers are now purchasing products or services not only for physical benefits, but also for what
they mean. In the developing and changing world, the age of purchasing has changed and consumer groups having
knowledge about products and services in childhood have been formed. Tweens are 10-14 age group consumers and
today's kids tomorrow's adult consumers is of great importance for businesses. The mention of children and
propositions as a consumer is a result of consumer socialization Factors affecting the socialization of an individual as a
consumer are expressed as means of socialization. These can be listed as family, peers, media and celebrity admiration.
In this study, the relationship between symbolic consumption and purchase intention of the tweens and the
moderating role of this related family were examined. Data was obtained by the questionnaire method. At the end, the
research findings are discussed and also managerial implications and future research opportunities are presented.
International Rating Academy Congress : Applied Sciences
IRAC
Hale ÇOLAKOĞLU
Nilay KÖLEOĞLU